When we send out emails, we want our emails to land in our recipients’ inbox, not their spam folder. We understand many factors can affect deliverability, including the email content, …
Emails in native language triples the click rate
Assume your products can be used in Japan and you decided to send a newsletter to your Japanese subscribers. Should you use English or Japanese in the newsletter? You know …
Bounce rate doubles for older list
Our emails can be bounced by the recipients’ email servers if the email addresses are no longer existent. The reason could be that the recipients have left the university or …