Over the last 4 years, we have been helping Prozyme Inc (Acquired by Agilent) do one task: each month we track publications citing Prozyme, and also send a personalized congratulation …
Smaller list, higher open rate
If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …
Email fatigue? Email aging?
If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …
Categorize papers with “Phrase Matching”
Many life science marketers find it tedious and time consuming to compile scientific publications citing their products. Our citation tracking service can track your citations monthly, delivering data in a …
Average open and click rate of 2,000 campaigns, and performance look-up table
Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …