If you want to create a beautiful, professional, and responsive (meaning it looks good on all devices) email, then you may try the Bee editor. It’s free and it has …
PI or student, who opens our email?
When we are sending a cold email to a lab introducing our products or service, we might wonder who is the best person to reach out, the boss (PI), or …
Benchmarking 3 email cleaning apps
“Does my list have too many bounces? Will I get banned by my email sending program?” Before sending a newsletter to a new email list, you might be worried about …
The power of follow-up
When I started email marketing, I was struggled with very low reply rate, which was typically 0.01% to 0.1%. It was a lucky day if 1 contact (out of 1000 …
2,000 startups receive NIH’s grants each year (and interactive map)
Whether you want to promote your products to early stage companies, or you are looking for innovating businesses to invest, NIH’s SBIR/STTR grant database can be valuable. Each year, ~2,000 …
A toxic word in email
Below is the open rate of 7 recent newsletters we sent to our customers. One of them stands out in terms of open rate. It’s about 50% lower than others. …
Citation analysis for leads generation
In the beginning of 2020, our customer Sartorius surprised us by using their citation data in a creative way: they created a beautiful infographic for leads generation. Specifically, we did …
List of reputable email sending service providers
We have tried numerous email sending service providers and have seen more than our fair share of the bad services. For example, back in 2015, we tried a service which …
Cheapest (but strict) email sending with Amazon SES
If you have a large volume of contacts, say more than 10,000, and all of your contacts are opt-in, we definitely recommend Amazon Simple Email Service (Amazon SES) since it’s …
Email servers read our emails
In the fall of 2019, we noticed an unusual high click rate of the emails we sent. The click rate reached as high as 500% in October, as shown in …