Many life science companies buy banner ads from journals, especially high-profile ones such as Nature or Science. But is there are a smarter way to choose journals? The answer is …
Styling citation list, examples
It is tedious to compile new citations of your products and update them on your website every month. As a result, many companies’ citation page is woefully outdated. Our Smart …
Create an explainer video with VideoJane
We are asked by a few clients if we can recommend an explainer video service company. In the past we have used VideoJane (http://www.videojane.com) before and are very happy with …
If you know English, you can write code
I watched OpenAI’s live demo of Codex today. I have to say it’s jaw dropping – Codex’s capability is well beyond my expectation. It looks like it won’t be long …
Market research with scientific publication data
Steve is the marketing director of a company that produces a brain scanning instrument using a technology called functional near-infrared spectroscopy (fNIRS). He is interested in knowing the following questions: …
How many emails should I send per month?
It’s not always easy to decide what is the best frequency to send newsletters to your list. If you send too few emails, you lose your inbox presence and thus …
Embed videos in email
Short videos in your marketing emails can improve engagement, open rate, and click rate. But many email clients, including Gmail, does not support video directly. Then how can you embed …
New feature of citation map with markers dynamically clustered
Our Smart Embed Code service offers an interactive citation map, which is a visually appealing way to impress your potential customers. It also helps you understand your customer distribution. To …
New service: Tracking news about you, your customers, and your competitors
In addition to tracking scientific publications citing your products, we now offer a new service – tracking news mentioning you, your customers, your competitors, or any keywords. The benefits of …
Tracking outbound links with Google Analytics
Related articles: Tracking Email Opens with Google Analytics Tracking Email Links with Google Analytics Your webpages likely have some links to external web pages (e.g. a journal article’s page, or …