Interactive Citation Map is a component we offer in Smart Embed Code. It is a visually appealing way to tell your potential customers how popular your products are. To make …
Marketing to COVID-19 researchers
The number of scientific publications on COVID-19 has reached 100,000 last month (February 2021). Following the initial burst in early 2020, the number has stabilized and is ~10,000 per month. …
Add a border and alt tag to the images in your emails
You spend a lot of time creating an image for your email campaign. After sending the emails, you thought your subscribers will see this: But many email clients disable image …
5 tips on making your website lightning fast, and why you should care
This is a guest post by Eric Xia. We used the WP Rocket plugin mentioned in the article below and our own website’s speed score jumped from 59 to 92 …
Enrich your websites with new publications
Rich and relevant contents in your web pages will boost your page’s SEO ranking and make them more discoverable. One such content is new publications related to a specific field, …
Tip: Show a publication trend graph in your email, website or social media marketing
When trying to educate potential customers about a relatively new field, technology or animal model, biotech companies often use the following sentence in their websites, marketing emails or social media …
Verify if an email is valid (tools)
You find a person on LinkedIn and you think he would be interested in your service or product. But you do not have his email address. You guessed a few …
Countdown timer in emails
When you run a promotion ending at a specific date, you might want to include a countdown timer in your marketing emails (or social media) to increase engagement and show …
Are citations on our website indexed by Google?
Product citations are great content for marketing. Listing them on our website will give confidence to our potential customers. But what about SEO? Are the publications delivered by Smart Embed …
AI can generate images given text descriptions
AI never fails to surprise me. Last week, OpenAI announced a new AI called “DALL·E” which can generate images based on a short text description. For example, Input: “an armchair …