In the past months, we have observed that more and more life science companies tried to speed their websites’ loading time by either combining all the javascript files into a …
Compare the trends of technologies, countries, and institutes
Comparing the trends of multiple technologies and their adoption side by side often reveals insights that aren’t obvious when looking at them individually. Our platform Deep Analysis allows you to …
Styling your citation library, code examples
If you use Smart Embed Code to show your citation library, you usually do not need to do anything to make the style look native on your website. However, if …
Case study: we helped PrimBio hire a scientist
Founded in 2011, PrimBio Research Institute is a biotech company providing Next-Generation Sequencing (NGS) and other genetic analysis services. They recently needed to hire a senior scientist requiring a Ph.D …
Display citation number of a product
We added a new component to Smart Embed Code called “Citation Number for a Product”. This component allows you to show the total number of citations of a specified product …
9% click rate? Molecular Vista’s success story
Molecular Vista, Inc. provides nanochemical spatial mapping tools for researchers. It was founded in 2011 and located in San Jose, CA. One of their marketing activities is sending out a …
7 ways to find academic leads
If you are selling research tools such as instruments, reagents and software, or providing services such as single cell sequencing, there are 7 ways for you to find academic leads. …
BizGenius Service Card
We create this card (below) for your quick reference. Please feel free to contact us.
How are email opens tracked?
When you send out an email campaign, one of the key metrics to measure the performance is the open rate. But do you know how email marketing programs tell if …
Tracking paper clicks using Google Analytics
If you use our Smart Embed Code to show citations or the citation map on your website, you may wonder how to find out which papers are clicked. When a …