Molecular Vista, Inc. provides nanochemical spatial mapping tools for researchers. It was founded in 2011 and located in San Jose, CA. One of their marketing activities is sending out a …
7 ways to find academic leads
If you are selling research tools such as instruments, reagents and software, or providing services such as single cell sequencing, there are 7 ways for you to find academic leads. …
BizGenius Service Card
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How are email opens tracked?
When you send out an email campaign, one of the key metrics to measure the performance is the open rate. But do you know how email marketing programs tell if …
Tracking paper clicks using Google Analytics
If you use our Smart Embed Code to show citations or the citation map on your website, you may wonder how to find out which papers are clicked. When a …
Case study: how we helped Eureka Therapeutics enroll patients
Eureka Therapeutics is a clinical-stage biopharmaceutical company located in the San Francisco Bay Area, focused on breakthrough immunotherapies for the treatment of cancer. Eureka has three ongoing clinical trials evaluating …
Display citation figures
You can make your product citation page more attractive by showing the figures under each citation. Here are few real-life examples: BioChain’s product pages contain a “Publications” section. Screenshot below: …
Expand to your customers’ coauthors
A steady trend observed in scientific publications is the ever increasing number of coauthors, as shown in the figure below (data source: NIH): The number of coauthors per publications has …
Collective authors are rising
What is a collective author? You might have noticed that the authors of some of your citations are not individual researchers, but instead a group. For example, in this paper, …
Pipedrive, our favorite CRM
In the early days of our business, I used to use an Excel sheet to track our customers and prospects. I need not only to enter customers’ contact and sales …