After you send an email campaign, there are 10 metrics you can use to evaluate your campaign. Name Definition Typical value “good metrics“: Acceptance rate or Deliverable rate Number of …
3 beautiful email editors
You probably have received a number of well-designed newsletters or promotional emails from other companies each month. Sometimes you may wonder, how can I create such a beautiful email for …
6 simple tactics that will increase SEO traffic in 12 hours
This is a guest post by CJ Xia, an expert in life science SEO. Schema mark up: Reviews Schema mark up: FAQs Schema mark up: attributes/ecommerce Organic feature: Featured snippet …
BizGenius Service Card
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Papers from future?
One of the fields we provide in our Citation Tracking service is the publication date. A frequent question from our customers is, “why do some papers have a future publication …
PubMed ID and DOI, two important identifiers of scientific publications
We provide both the “PubMed ID” and “DOI” fields of publications in our citation tracking service. But what are they and why are they important? PubMed is one of the …
Customer full address lookup
It is often the case that you only have a partial address, or company name, or email address of your customers or prospects. It would be valuable if you have …
How to identify key opinion leaders (KOL)?
Identifying key opinion leaders (KOL) is an important task for life science companies. Not only are they able to provide valuable feedbacks, but they also help promote your product or …
Which journal(s) should I put ads?
Many life science companies buy banner ads from journals, especially high-profile ones such as Nature or Science. But is there are a smarter way to choose journals? The answer is …
Styling citation list, examples
It is tedious to compile new citations of your products and update them on your website every month. As a result, many companies’ citation page is woefully outdated. Our Smart …