We have an app called Stork and it’s a new publication alert service for life science researchers. We send 1.2 million emails per month and thus have accumulated a lot …
Smaller list, higher open rate
If you have a big list, say 50,000 contacts, then which is better? Send a campaign to the big list (as most people do) Split the list to 10 smaller …
Email fatigue? Email aging?
If you send email campaigns to the same list again and again, what will happen? Will the subscribers get tired of your emails and no longer open them? Let’s see …
Average open and click rate of 2,000 campaigns, and performance look-up table
Let’s say the open rate of your recent campaign is 15%, and the click rate is 1%. You may wonder – is this normal? How does the number compare with …
Bee, a beautiful email editor
If you want to create a beautiful, professional, and responsive (meaning it looks good on all devices) email, then you may try the Bee editor. It’s free and it has …
PI or student, who opens our email?
When we are sending a cold email to a lab introducing our products or service, we might wonder who is the best person to reach out, the boss (PI), or …
Benchmarking 3 email cleaning apps
“Does my list have too many bounces? Will I get banned by my email sending program?” Before sending a newsletter to a new email list, you might be worried about …
The power of follow-up
When I started email marketing, I was struggled with very low reply rate, which was typically 0.01% to 0.1%. It was a lucky day if 1 contact (out of 1000 …
2,000 startups receive NIH’s grants each year (and interactive map)
Whether you want to promote your products to early stage companies, or you are looking for innovating businesses to invest, NIH’s SBIR/STTR grant database can be valuable. Each year, ~2,000 …
A toxic word in email
Below is the open rate of 7 recent newsletters we sent to our customers. One of them stands out in terms of open rate. It’s about 50% lower than others. …