For marketers in biotech companies, generating leads is a top priority. One effective strategy is to reach out to authors of scientific publications relevant to your products or services. You might wonder, what percentage of authors are from the country you are targeting?
To answer this question, we searched for scientific publications about cancer from April 1 to April 30, 2024. The data reveals an interesting picture of the global scientific community:
Distribution of Authors by Continent
| Continent | Percentage |
|---|---|
| Asia | 43% |
| North America | 33% |
| Europe | 19% |
| Oceania | 2% |
| South America | 2% |
| Africa | 1% |
Distribution of Authors by Country
| Country | Count | Percentage |
|---|---|---|
| United States | 6893 | 30% |
| China | 6534 | 29% |
| Japan | 1104 | 5% |
| Italy | 698 | 3% |
| India | 684 | 3% |
| Germany | 658 | 3% |
| Canada | 544 | 2% |
| France | 480 | 2% |
| Australia | 477 | 2% |
| Netherlands | 392 | 2% |
| Iran | 371 | 2% |
| Spain | 366 | 2% |
| Brazil | 249 | 1% |
| Turkey | 191 | 1% |
| Sweden | 183 | 1% |
| Poland | 177 | 1% |
| Denmark | 156 | 1% |
| Switzerland | 153 | 1% |
| Egypt | 150 | 1% |
| United Kingdom | 147 | 1% |
| Israel | 126 | 1% |
Asia and North America together account for over 75% of the authors, with Europe contributing another 19%.
Country wise, the United States and China lead the way, with 30% and 29% of the authors, respectively. Other top countries include Japan, Italy, India, and Germany.
Understanding the geographic distribution of authors can guide your marketing and lead generation strategies in several ways:
- Targeted Outreach: Focus your efforts on countries with a high concentration of biotech researchers, such as the United States and China, to find leading experts and potential collaborators.
- Regional Expertise: Identify countries that specialize in specific areas of biotech research.
- Emerging Markets: Keep an eye on emerging markets with growing research contributions, such as Turkey and Brazil, which can offer new opportunities for collaboration and innovation.